DEARBORN, MASSACHUSETTS – From a business standpoint, going global has been the best thing Ford has ever done for the Mustang nameplate.
According to IHS Markit, the Coupe and Convertible lineup has surged to the top of the global charts for the second year in a row, with 80,577 sales in 2020. This is up from 14.8 percent in 2019 and reflects a 15.1 percent share of the sports coupe market.
Ford claims that high-performance editions like the Bullitt, as well as the Shelby GT 350 and GT 500 models, drove the increase in revenue. In 2020, sales of the aforementioned output models increased by 52.7 percent over the previous year.
The Mustang’s most important market is, of course, the United States, which still accounts for three-quarters of overall revenue. Texas, surprisingly, was the state that bought the most Mustangs, with 8600 sold, followed by California (6200) and Florida (600). (5864).
IHS Markit has not revealed which sports car ranges came in second and third place in the global sales race.
It’s also worth noting that collating all global sales data across various brands is nearly impossible, but IHS Markit claims to have captured 95 percent of global new vehicle volumes in over 80 countries.
In other news, Ford recently eliminated the four-cylinder EcoBoost models from its Mustang lineup in South Africa. The V8-powered GT models, which start at R1 044 200, are still available.