- Hyundai’s bestselling car globally returns to its sport sedan roots with an ambitious ‘Parametric Dynamics’ design theme
- More than 13.8 million Elantra/Avante models have been sold since its introduction in 1990
- New vehicle platform delivers a sporty four-door-coupe look with longer, lower and wider than ever proportions
- World premiere press conference takes place on Mar. 17, at The Lot Studios in West Hollywood, Calif. and will be livestreamed around the world
HOLLYWOOD, Calif., Mar. 10, 2020 – Hyundai Motor revealed today the first images of the all-new 2021 Elantra. The upcoming seventh-generation Elantra showcases an edgy and aggressive look based on parametric shapes and textures, which reflects Hyundai’s new design identity. The world premiere press conference will take place at 7 p.m. PT on Mar. 17, at The Lot Studios in West Hollywood, Calif. and will be livestreamed around the world.
The all-new 2021 Elantra’s design accentuates its progressive and exotic character through Parametric Dynamics. Cutting edge engineering solutions and design innovations actualized the polyhedral appearance. Essentially, advanced digital design technology brought the Parametric Dynamics design language to life. Having three lines meet at one point is the main element of Parametric Dynamics. This formation is a daring challenge, which has been avoided in car design, marking Elantra’s disrupter-spirit.
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The ‘Immersive Cocoon’ interior layout creates a driver-focused user experience. Low and wide structures go from the door and connect all the way to the center console, while the large interface consisting of two harmoniously integrated displays elevates the racing-inspired feel of the car.
Headquartered in Fountain Valley, California, and is a subsidiary of Hyundai Motor Company of Korea.
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